Assignment Content
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Read “Case 6: Fixer Upper: Expanding the Magnolia Brand” in your Connect textbook.
Evaluate Magnolia Brands’ sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words:
- How will the components of the external environment impact Magnolia Brands’ ability to realize their vision?
- Who are Magnolia Brands’ major competitors?
- What other factors are affecting the growth of Magnolia Brands?
- What internal factors must be considered for Magnolia Brands to achieve its vision and mission?
- What are some of Magnolia Brands’ strengths and weaknesses?
- How does the new show represent an opportunity in the home remodeling industry?
- What challenges or threats might Magnolia Brand face?
- What measurements can be used to determine if the new show is successful?
- What is the feasibility of the ability of Magnolia Brands to continue to be successful? Why?
