This is the strategic planning study for anEngineering/Planning/Design consulting company – WSP. Use the outline below to answer.
Resource links:
We are WSP – Engineers, Designers, Planners, Researchers | WSP
Outline
- Introduction
- Environmental research
- Background
- Issues and challenges
- Business analysis
- Comparison of client’s services with competitors
(Comparison of client’s services with competitors in terms of the four Product Attributes: Utility to client, price, quality, service. With which competitors did you make the comparison? Why?)
Please pick AECOM as the competitor company. Both WSP and AECOM are public listed company in stock market.
- SWOT analysis
(Do a SWOT analysis and make sure this is supported by research, not just a series of opinions.)
- External analysis
- External Factor Evaluation Matrix
(See attachment reading, Think of 20 external factors for WSP)
- Internal Analysis
- Summary of Client interview
(Please summarize the interview from the attachment)
- Internal Factor Evaluation Matrix
(See attachment reading, Think of 20 internal factors for WSP, 10 for strengths, 10 for weaknesses. Write a brief summary of the matrix you created.
You must include the financial performance from the 2021 Annual Report and 2022-2024 Strategic Action Plan, including a calculation and comparison of the 2021 and 2020 NET EARNING, NET REVENUE, EBITDA, etc.)
- SWOT Matrix
(Create a SWOT Matrix based on initial SWOT analysis and both external and internal factor evaluation matrix you just created, include the SO, ST, WO, and WT pairing like the red typed entries in the table from the attachment, with strategic suggestions for improving competitive advantage)
- Conclusion
- Findings
- Recommendations
(As a staff engineer, what would you do to help achieve the company’s goal and strategy?)
Requirement
Use WSP’s website and the attachment as the main study resource. Include all attachments as reference.
12-page in total, not including reference and title page
