After reading the article L’Oréal’s New Digital Chief Takes Cosmetics Virtual in Module 2: Lecture Materials & Resources, write a detailed summary on L’Oreal’s marketing strategy and mention any concepts/terms from the textbook (i.e. from the chapters read so far) that can be linked to the article.
Submission Instructions:
- The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
- The paper is to be 300 words in length, current APA style, excluding the title, abstract and references page.
- Incorporate a minimum of 2 current references (published within the last five years) scholarly journal articles or primary legal sources (statutes, court opinions) within your work.
