Marketing Strategy

Competency Determine the success of marketing campaigns using data analytics. Student Success Criteria View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane. Scenario You have just been hired as the new Chief Marketing Officer or CMO for … Read more

Methodoloy Problem Space

 Considering your own problem space, methodology, research questions, and design, what might you still need to consider for designing your research study? What might be your potential sample? How might you go about collecting data for your study? What ethical and feasibility considerations might you consider? Explain including References. 

Feasibility Study

Competencies Interpret how the components of a balance sheet and income statement communicate the financial position of an organization. Interpret the components of a cash-flow statement to describe the liquidity of an organization. Evaluate financial ratios to differentiate profitability and liquidity across organizations. Analyze leverage and activity ratios to review operating performance across organizations. Determine … Read more

Time Value of Money

Competency Determine current values of cash streams utilizing discounted cash flow techniques. Student Success Criteria View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane. Scenario You are currently a benefits analyst within Book Bliss Company, a small … Read more

Operating Leverage and Performance

Competency Analyze leverage and activity ratios to review operating performance across organizations. Student Success Criteria View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane. Scenario At a recent get together, a longtime friend brought various types of … Read more

Discussion question

   Select a well-known company with which you have some familiarity (specify the type of industry). Then, select 1 of the contemporary management techniques listed in Chapter 1 of the Blocher & Hicks text. Why and how do you feel that the contemporary management technique selected would be a positive force in helping the company … Read more

Business Planning

Scenario You have worked as a healthcare administrator for an assisted living facility for the past 10 years. In your role as administrator, your organization has achieved enormous growth and you have received accolades for your part in that growth. You have also gained an appreciable amount of experience in all facets of the operations. … Read more