Reflect back on the last seven modules and discuss what you have learned from the information gained in this course that will best equip you in the business field. You may also include areas you feel could have been better addressed in this course and why.
OVERVIEW Consumer Behavior (CB) is the “psychology” of marketing. One definition of a Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. … Read more
Part#1: Read the short article posted on Module 2: Are consumers getting less creeped out about being tracked online? NOTE: You MUST perform some additional research on the subject and use them to formulate your answers and support your arguments. Here are the three questions you must answer in your video: 1. Do you believe … Read more
It’s important to learn how to collaborate with others to achieve objectives, so during the semester every student will participate in a group project. This project will be an evaluation of the marketing for one of the following organizations, causes, products or services: Monster Energy Drink These marketing assessments can include, but are not limited … Read more
Develop the initial outline of your Complete Marketing Plan. Develop an original product or service. What do you want to market? What is your target market? Where do you want to market your product? Why do you want to market this product to that target market in that physical environment? Submission Instructions: The paper is … Read more