After reviewing the longitudinal data on the sport sponsorship industry, discuss why you think this form of marketing communication has continued to grow steadily over the last five years. Then, think about the COVID-19 pandemic and explain how the sponsorship industry could be impacted in the coming years. Lastly, why do you think the legalization … Read more
250-450 WORDS, ANYTHING BEYOND 450 WILL RESULT IN A FAILING GRADE! DO NOT USE DIRECT QUOTE. EVERYTHING WILL BE IN YOUR OWN WORDS! When referring to the differences between leadership and management, the late leadership guru, Warren Bennis, said, “Managers have their eyes on the bottom line; leaders have their eyes on the horizon” and … Read more
When you think of an Olympic host, what comes to mind? Do you think or the controversy-ridden Sochi 2014 Winter Olympics, with allegations of cost overruns, civil rights violations, and political infighting or the awe-inspiring majesty of the 2016 Rio Summer Olympic opening and closing ceremonies? Both Sochi and Rio de Janeiro spent billions in … Read more