After reading the Restoration Hardware article in the Module 6: Lecture Materials & Resources, write a summary of the article and answer the questions at the end of the article. Submission Instructions: The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling. The paper is to … Read more
Exercise Content This is a very interesting article for you to read, and also you can earn extra credit in the class. To earn the credit you will need to write a minimum 2 page report summarizing the article and also looking into the subject of VR training for healthcare workers – https://garage.hp.com/us/en/innovation/covid19-vr-training-nurses-healthcare.html?jumpid=re_jumpstarts_vrcovid_aug_us Write using … Read more
Exercise Content Developing Customer Loyalty: After reading Chapter 7 of the textbook which is all about creating Customer Loyalty, I want you to write a paper on at least 2 health care providers, hospitals or clinics, in South Florida that are renowned and proven to offer excellent care and have a strong customer loyalty. You should … Read more
This part of the Conscious Capitalism simulation assignment is individual. You will work to determine an appropriate digital marketing plan to include in your Benchmark – Digital Business Plan assignment. In Topic 5, your team developed a business plan to support your marketing division and justify an additional capital investment from corporate headquarters to move … Read more
Think of your favorite stores and discuss the following: What do they do that encourages your loyalty? What do you like about the in-store experience? What further improvements could these stores make? Submission Instructions: Your initial post should be at least 200 words, formatted and cited accurately in current APA style with support from at least … Read more
Four Products: Predicting Diffusion Read the power point attached to see images of the four products that you will analyze in this discussion board post. For this discussion, you are to advocate for one product that you feel will “diffuse” fastest. What are its strengths? Why will it succeed? Which products are likely to … Read more
After reading the case “Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture” by Gringarten & Fernández-Calienes, pages 35-49, write a case study using the Case Analysis Outline attached below. Case Analyses Outline Template.docx Download Case Analyses Outline Template.docx Gringarten, H.& Fernández-Calienes, R,. (2019). Ethical Branding and Marketing: Cases and Lessons. New York. Routledge … Read more
What are the various types and functions of marketing intermediaries? Which are more important for large business and why? Which are more important for the small business and why? How could additional marketing channel options in the simulation help you better serve your target market?
Develop the Segmentation, Targeting, and Positioning (STP) for your Complete Marketing Plan. Segmentation strategy Targeting strategy Positioning strategy Submission Instructions: The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling. The paper does not have a length requirement. Current APA style. No references required.
After reading the article, How targeted ads and dynamic pricing can perpetuate bias, in the Module 5: Lecture Materials & Resources, write a detailed summary on Dynamic Pricing and Bias. Submission Instructions: The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling. The paper is to be … Read more