Exercise Content After reading Chapters 11&12 answer the following: 2 Source credibility is a major factor in communication—and who might be more credible than a physician. Physicians were once utilized in advertising cultural values and attitudes have changed. Please watch this video of an advertisement for Camels cigarettes. More Doctors Smoke Camels Than Any Other … Read more
What Is the Value of Buzz? One of the classic debates in the popular press is whether all buzz or word of mouth—positive and negative—is good for a brand. Some feel that “any press is good press” and that as long as people are talking, that is a good thing. Others challenge that notion and … Read more
This week’s discussion is a little different from what we’ve done so far. This week, you will analyze a scenario and some related information to come up with solutions to a problem. There are no correct answers here; however, some answers may be better than others. I encourage you to be creative in your ideas … Read more
Part A Imagine yourself working for your dream company. What is that company or what is that role? What do you think would constitute a high-impact interaction with a customer or prospective client in this company or role? How do you think you should prepare for such, and indeed every, interaction? Part B The cost-benefit … Read more
After reading the case “Happy Brands and Ethical Implications” by Gringarten & Fernández-Calienes, pages 125-142, write a case study using the Case Analysis Outline Attached below. Case Analyses Outline Template.docxDownload Case Analyses Outline Template.docx Gringarten, H.& Fernández-Calienes, R,. (2019). Ethical Branding and Marketing: Cases and Lessons. New York. Routledge Publishing. ISBN-978-1-13-833727-5 Submission Instructions: The paper … Read more
Develop the Marketing Mix/Tactics – 4Ps for your Complete Marketing Plan. Product Characteristics Pricing Strategy Place (Distribution) Strategy Promotion/Communication Strategy Submission Instructions: The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling. The paper does not have a length requirement. Current APA style.
After reading the Restoration Hardware article in the Module 6: Lecture Materials & Resources, write a summary of the article and answer the questions at the end of the article. Submission Instructions: The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling. The paper is to … Read more
Exercise Content This is a very interesting article for you to read, and also you can earn extra credit in the class. To earn the credit you will need to write a minimum 2 page report summarizing the article and also looking into the subject of VR training for healthcare workers – https://garage.hp.com/us/en/innovation/covid19-vr-training-nurses-healthcare.html?jumpid=re_jumpstarts_vrcovid_aug_us Write using … Read more
Exercise Content Developing Customer Loyalty: After reading Chapter 7 of the textbook which is all about creating Customer Loyalty, I want you to write a paper on at least 2 health care providers, hospitals or clinics, in South Florida that are renowned and proven to offer excellent care and have a strong customer loyalty. You should … Read more
This part of the Conscious Capitalism simulation assignment is individual. You will work to determine an appropriate digital marketing plan to include in your Benchmark – Digital Business Plan assignment. In Topic 5, your team developed a business plan to support your marketing division and justify an additional capital investment from corporate headquarters to move … Read more