ASSIGNMENT FOUR Question One: Most medical specialty groups historically have relied on primary care physician practices for referrals. At a recent society meeting, the senior partner returned with a renewed perspective in terms of looking at the customer base of referrers. “We need to develop relationships with these practices rather than view them as … Read more
You have recently been hired by an advertising agency as its marketing research director. In making a presentation to a medical practice in the evening for a web-strategy campaign, the discussion turns to some research the ad agency has proposed presenting to the group. The medical practice is a rather large group covering western Virginia … Read more
You and your team have been charged, by Senior Management, with designing a training targeted at improving the overall Cultural Intelligence within your organization. The training module should contain an Introduction, a description of the training components and logistics, and a set of clearly articulated Learning Objectives that guide the training topics and methods … Read more
Complete the Analysis Calculation for Project 2 To help you analyze LGI so that you can make recommendations to reverse the trends, you receive an Excel workbook containing the following: Prices and quantities of LGI’s product After plotting a supply/demand graph and calculating elasticity, submit your team’s initial findings. Complete the analysis calculation for the … Read more
Evaluate the financial performance of the Segments of a company. Step 1. Choose a company (either your employer, if publicly traded; or the company listed below based on your last name: Last Name Begins with: A – C: Apple D – G: Proctor & Gable H – K: Johnson & Johnson L – P: PepsiCo … Read more
1. Read the case 2. Use the exhibits in the Excel file to prepare a six-month budget. Use the blanks tab in the Excel file to prepare: a. Sales budget b. Production budget (note: ending inventory should be 300 units + 20% of next month’s sales) c. Purchases budget d. Cash budget (note the collections … Read more
Recall “Mini Case 4: Nike’s Core Competency: The Risky Business of Creating Heroes.” The case discusses the risks associated with using celebrity athletes in marketing. Discuss another company that experienced negative situations with using celebrity athletes. Do you believe they handled the fall-out well? Why, or why not?
Your coworker tells you that he or she has beaten the market for each of the last 3 years. Suppose you believe the coworker. How does this fact and your belief in him or her mesh with your current belief in efficient markets? Be sure to specify which form of the efficient markets theory you … Read more
Your textbook and the unit lesson discuss the two versions of purchasing power parity (PPP). They are absolute PPP and relative PPP. If a domestic government entity released economic information that suggested that the purchasing power of money in the future will be less than previously expected, what would happen to the current exchange rate … Read more
You are the chief executive officer (CEO) of a start-up technology firm. The firm expects small profits but significant growth over the next few years. The firm has asked your opinion on a dividend policy for the firm. Provide your opinion on a dividend policy along with reasoning using terminology discussed in the unit lesson … Read more