your job is to write a 3-4 page reflection memo answering the following questions: 1) What did the module on email marketing state to be effective in advertising a website and business through the email marketing channel? 2) How are email marketing campaigns measured? 3) What did the training state as 3 key advantages … Read more
In your initial post, identify one current event that you believe is affecting how consumers are making buying decisions. Then, address the following: Briefly summarize the current event and the specific ways in which it is broadly affecting consumer behavior. Describe how the current event has specifically affected your own purchasing decisions.
Reflect from Milestone 2-1, 4-2 to complete. in the Module Two milestone, you selected a product and developed a persona that reflects your target market. Your work on this milestone must be based on the same product selection Gourmet truffles with fruit, herb, and flower extract infusions. Review the feedback from your instructor on … Read more
In your initial post, identify a product or service that both you and your parents or grandparents have purchased, but through different distribution channels. Name and describe the distribution channel your parents or grandparents used to purchase the product or service. Then, name and describe the distribution channel that you prefer to purchase that … Read more
In your initial post, address the following: Name a product brand that you consider yourself loyal to or that you were once very loyal to. Describe how the promotion of the product keeps or kept you loyal. Describe something the company could do or did do that would cause you to stop buying from … Read more
In this milestone, you will select the product that will be the basis for all of your work on the project from the list provided in the Project One Guidelines and Rubric. Then you will conduct research on the target market and develop a persona, which will guide your decisions and work on the … Read more
Use the company and topic approved from Milestone 1 for this assignment. Milestone 2 begins the development of the PowerPoint Digital Strategy presentation. This section should consist of approximately 5-7 slides and cover the following material: Analysis of the problem: Brief summary of what the problem is and why it has occurred. What the … Read more
After reading the journal article entitled The Effect of Mobile Marketing Design on Consumer Mobile Shopping, provide an overview and answer to the following discussion prompt: 1) Based on the article, what do you believe is the essential element of how mobile design influences consumer shopping? 2) Pick a mobile retail app of your … Read more
After completing the modules and reading the material in the textbook this week, Conduct an analysis comparing two of the most famous social media channels, Facebook & Twitter. Write a 2-3 page comparative analysis that addresses the following questions: What are 2 key strategic advantages that each social media platform has versus the other? What … Read more
Chapter 5 of the textbook mentions the self-presentation theory. In your own words, how would you define that theory? Then, based on the various types of online communities outlined in the textbook, from the list below, what online community would you identify yourself with and why? Communities of practice Communities of interest Communities of … Read more