For your final project, you will assume the role of an account executive with a small marketing firm that specializes in digital advertising campaigns. You have been asked to develop a digital strategy for a client who wants to develop a forward-thinking digital campaign that leverages key learnings from past campaigns. The proposed strategy should … Read more
Your final project is to build a digital marketing strategy presentation. This presentation should provide a digital strategy to solve a marketing and business dilemma for an organization. For milestone 1, address the following on 1-2 pages. it should address the following: Name the company and product/service you desire to work on in this … Read more
1)How does Google Define finding a digital opportunity in business? 2) What are the fundamentals Google claimed in the second module as the keys to building an online presence? 3) In your opinion, why is it important to analyze and adapt your online and digital marketing presence on an ongoing basis? 4) The training … Read more
Read the Case Study “Enhancing the In-Store Experience through Facial Recognition Software” on page 489. In a two-page assignment discuss how the technologies mentioned in this case study aid retail buyers, merchandisers, and marketers in merchandising planning objectives to better manage the in-store experience. What other technological advancements or management software systems are being used … Read more
Overview: After reviewing a synopsis of a mobile campaign, you will summarize the goals, execution, and results of the campaign. ********Prompt: Select one of the campaigns below and address the following topics:************* Problem and Goal: What problem was the brand trying to solve or what opportunity were they trying to capitalize on? Solution: What was … Read more
Overview: Based on the recommendations outlined in the campaign overview and media plan (Milestones One and Two), you will develop a content plan that identifies both paid, owned and earned content needs. Prompt: You will assume the role of an account executive with a small marketing firm that specializes in digital advertising campaigns. You have … Read more
Overview: For this milestone, you will develop a media plan for the digital campaign strategy you outlined in Milestone One for the client described in the Client Packet. Prompt: You will assume the role of an account executive with a small marketing firm that specializes in digital advertising campaigns. You have been asked to develop … Read more
Overview: For this milestone, you will develop an overview of your proposed digital campaign strategy for the fictional client described in the Client Packet. The strategy should support the client’s campaign goals while also taking into consideration the results of the previous campaign. The overview should also reflect your knowledge of digital channels and platforms. … Read more
Download the annual report of Commerzbank 2021 and summarise in two pages the bank data about impairment of financial instruments. Detail your report with supporting data. Suppose you manage a 50M€ equity portfolio consisting of four equi-weighted stocks: TotalEnergies, Orange, Legrand and Bouygues. You want to hedge against market risk using the relevant futures contract … Read more
Instructions Marketing Plan: Part IV In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part IV, make certain to include the sections listed below in your marketing plan. Branding Strategy What is the branding strategy for your organization? … Read more