For your initial response, write and post a substantive response to the following: Using readings for this week, and any other appropriate source, formulate a post regarding the role of the project manager with regard to the project management principles and projects as systems for value delivery.
Each student will be expected to complete one research paper wherein the student will select a topic from the textbook to research in-depth. This topic should be sent to Dr. Peters for approval in week four. The research paper will be completed in strict APA format and should use a minimum of ten scholarly references (the textbook can … Read more
For this discussion, please visit the following link: https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/google-analytics-performance-marketing-case-studies/ The link is a collection of Google Analytics Marketing Case Studies, Short 1-2 page case studies, discussing various companies use of Google Analytics in driving digital strategy. Your job is to pick one of the case studies, read it and answer the following questions in your … Read more
For the approved company and topic, Milestone 4 expands further into identifying the key resources and roles that will execute the digital marketing strategy. In this milestone, you are to conduct the following in approximately 5-8 slides Organizational Chart of the Digital Marketing Department: Build an organizational chart diagram and heiarchy of the key roles … Read more
For this discussion, after reading the material and reviewing the videos this week, pick one key digital marketing role you believe is interesting. Review the job in more detail online and answer the following questions: 1) What is the role? 2) What are the key contributions and responsibilities of this role? 3) How does … Read more
In this discussion, it’s important to watch all of the videos first, but primarily the 2 TedTalk videos. Each TedTalk discusses technology and the emergence and importance of personalization in digital marketing today. In this discussion please answer the following questions:1) What did both TedTalks have in common as a major theme in the … Read more
The discussion question(s) will ask students to post a substantive response and demonstrate insight gained from the course material (Followership and Gender & Leadership)chapter. The initial discussion post is to be no less than 300 words, must reference material from the textbook. Students are required to use proper APA formatting and provide references. Discuss … Read more
For the approved company and topic, Milestone 3 expands further into the elements of the internal and external analysis and factors facing the strategy. In addition, Milestone 3 outlines the various techniques and approach to fix the strategic issue.What to deliver in Milestone 3: Digital Marketing Strategy Framework: Page 281 of the textbook outlines the … Read more
For this week’s discussion, you are to conduct a SWOT analysis of the company/brand you are working on in your course project. Each pillar of the SWOT should have minimum 3 factors (3 strengths, 3 weaknesses, 3 threats, and 3 opportunities). Post your SWOT analysis to the discussion board. Provide a brief 2 sentence … Read more
the discussion question(s) will ask students to post a substantive response and demonstrate insight gained from the course material. The initial discussion post is to be no less than 300 words, must reference material from the textbook. CST. Students are required to use proper APA formatting and provide references. Discuss one topic from the … Read more