Review the following website, Duct Tape Marketing, and provide a complete answer to each of the 13 questions presented.
- What about your job, work, or organization are you passionate about?
- How does your business serve a higher purpose for you and your customers?
- What value do you really bring that benefits your market in ways that your competitors wouldn’t dream of proposing?
- What’s the dominant personality trait that you need your customers to associate with your business?
- What does an ideal client look like?
- What is the simple 10-word core message that explains and excites?
- How will your market become aware of your business?
- How will your market come to trust that you have the answers?
- What are the revenue sources that you can tap to grow this business?
- Can you describe the perfect customer experience throughout your organization?
- What resource gaps and constraints do you need to overcome to achieve your strategy?
- What partnerships do you need to create in order to achieve your strategy?
- What would the result of using this strategy model to run your business look like?
