Who is Picking Up The Puffed Rice

Start the first paragraph here. In this first paragraph provide the name of the grocery store that you visited, the location of the store, the day you conducted your store visit and the time you conducted your store visit. Also tell us how long you were in the store.

Provide enough detail so it is clear what type of grocery store you visited. Describe the location with the address, city and state, in addition to the surrounding neighborhood of this store.

Consumer Observations in The Grocery Store Aisles

Start the second paragraph here. In this second paragraph describe the aisles where you observed your customer. What products were in these aisles? How quickly did the consumer move up and down each aisle? Was the customer on the phone? Make sure you observe the customer in at least two aisles. Where did they stop? What did they do when they stopped? Did they touch different products on the shelf? Which ones? How long did they stop to pick up different items? Did they read the ingredients or any other information on the package?

How Customers Determine Value

Start the third paragraph here. Make sure you observe two different customers. What did the customers look at while they were shopping? Was the customer on the phone? Did they look at the price? How quickly did they look at the price? Did they look at the size of the product? Did they do any calculations on the price per unit? Did the customers look for any sales?

Compare and Contrast Two Different Customers

Start the fourth paragraph here. Tell us about the two customers that you observed and how they are different. Provide as much detail as you can observe about these two different customers. Did they move through the store in the same way or did they progress through the store differently? Was the customer on the phone? If so, whichone? Did they pick up the same or different products? Did they look at the value of each product the same way?

How do Manufacturers Motivate Customers

Start the fifth paragraph here. Was there any signage near the products that customer looked at? What type of signage was it? Were there displays at the end of the aisles that caught the customer’s attention? Did the customers look for coupons while they were shopping? Be as detailed and specific as you can.

Sources

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Appendix

	Customer 1	Customer 2
Customer Demographics (age gender race/ethnicity)
Presence of Shopping Companion (Yes/No, How many)
Product Aisles Observed
Customer Shopping Behavior
Customer Movement Through Aisles
Merchandise Picked up by Customer