Whole Foods Five Competitive Forces

Whole Foods Five Competitive Forces

Assessment Description
In this assignment, students will research competitive advantage. By learning this concept, students will understand the necessity of a consumer’s problem and a company’s product or service as a solution to that problem.
In 500 words or more, address the following:
Describe how Whole Foods built its competitive advantage.
What IT assets and capabilities does Whole Foods utilize?
Assess Whole Foods’ competitive environment by describing the following five competitive forces:
The potential threat of new entrants/competitors
The bargaining power of buyers
The bargaining power of suppliers
The threat of substitute products/services
Industry competitors
Note: Use Figure 2.3 in the textbook as a guide.
This assignment requires the use of at least two additional scholarly research sources published within the last 5 years. Include at least one in-text citation from each cited source.