Wrap-Ups and Takeaways


In the discussion, respond to the following. Be sure to respond to all parts of the following question in order to earn full credit.

  • As you look back at the various tools, topics, and strategies covered throughout this course, which ones do you feel were most helpful? Why? If you had to identify your most important takeaway from this course, what would it be? Do you feel that the knowledge is helpful to your current or desired health care job? Explain why.

TOPICS THROUGHOUT COURSE……..

Brand Management Tools and SWOT

Brand Stretch Spectrum and Target Market Tools

More Target Market Tools and Consumer Motivation

Product Promotions and Tools

Customer Needs and Environmental and Competitive Analysis

Competitive Analysis and Marketing Management Tools

Marketing Strategy Tools