Position the client as an authority on a subject – you MUST have a client
Write about something TIMELY – Blog posts are different from web pages because they are time-sensitive
Generate interest from prospective customers or current clients
Increase traffic to a website, blog or other online medium
Advocate or defend positions on topics of public interest
Identify by name and briefly describe a
client, which can be any organization:
Business
Nonprofit or other organization
Governmental entity
Educational institution
Individual, such as a person at your place of
employment
Choose a topic and writing style* any topic from the first column, or your own topic * any topic from the first column, or your own topic
* any style from the second column * any style from the second column
SUGGESTED BLOG TOPICS Writing style
FASHION Forecasting
PERSONAL TECHNOLOGY Analysis
MONEY Instruction
ENTERTAINMENT Lists
TRAVEL Reviews
ASSIGMENT:
350-450 words on a topic
Include images and hyperlinks
Inform the reader
Make post worthy of sharing
Support with facts: surveys, research,
data, quotes, etc.
Write with style, but not irreverence
SEO-friendly headline of 70 characters or
less (including spaces)
After the article, write:
1) Search-engine headline of no more than 70
characters, including spaces. It can be the
same as the post’s headline if it contains
keywords
2) A summary of no more 160 characters that
would help the reader choose the post when
discovered in a web search.
3) Four keywords
Engage in the first paragraph
Ask an engaging question
Share an anecdote or question
Invoke the mind’s eye
Use an analogy, metaphor or simile
Cite a shocking statistic
Write with clarity and power
Use simple language
Show, do not tell
Use words that stimulate responses:
oYou
oBecause
oNew
oInstantly
