Template: Your Personal Brand Statement
Instructions
• There are three parts of this assignment template for you to complete.
• All answers should be typed directly on this template. The spaces for each section will expand as you type. Read the instructions for each part and answer all the questions using your own words and complete sentences.
• All responses should reflect your knowledge from the course readings and other resources.
• Produce writing that is clear and well organized and applies appropriate SWS style. Your writing should contain accurate grammar, mechanics, and spelling.
• To submit your assignment: save the file as “Lastname_Firstname_BUS210_WK3Assignment” and submit it through the assignment link in your course.
Note: This is personal writing, so you shouldn’t need to cite anything, but if you use information from a source, be sure to cite it. To help make sure you are properly citing your sources, please review Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
Resources
• Personal and Organizational Brand Statements [DOCX]
• Career Center Resources: https://careercenter.strayer.edu/channels/personal-brand/
• Clifton Strengths: https://www.gallup.com/cliftonstrengths/en/253715/34-cliftonstrengths-themes.aspx
Part 1: Analyze Personal and Organizational Brand Examples
Goal
To analyze personal and organizational brand statements based on the incorporation of strengths and target audience.
Instructions
Review the examples provided below. Choose one personal brand statement and one organization brand statement from the options provided in the Personal and Organizational Brand Statements [PDF]. Identify three strengths for each statement that aligns with the StrengthsFinder themes. Describe an audience that would be the target for each of the selected brand statements.
Remember, a personal brand statement is 1-3 sentences that explain what you do, what you want, and why you are unique in your field. It sums up your experience, your strengths, and your passion so that your audience can easily understand who you are and what you offer.
The examples below have been completed for you as a guide for your selections:
Personal Brand Statement Organizational Brand Statement
Name and statement: David Jones
David Jones is a passionate coder who has helped develop 10 websites for major companies across the country. He is a strategic thinker who is currently looking to utilize his skills in Java, Python and Ruby as a lead developer at a national tech company. LinkedIn
“To connect the world’s professionals to make them more productive and successful”. LinkedIn
Identify Strength 1: Passionate
Connectedness
Identify Strength 2: Develop
Focus (Productive)
Identify Strength 3: Strategy
Successful (Achiever)
Target Audience: The audience that would be the target of this brand statement would likely include a hiring manager or potential customer. The audience would be people looking to network with others in a similar profession or with similar interests.
Now it’s your turn – use the Personal and Organizational Brand Statements[PDF] to choose one (1) personal and one (1) organizational brand statement and complete the chart below. The spaces will expand as you type, and you can refer to the examples on the previous page for guidance.
Personal Brand Statement Organizational Brand Statement
Name and statement:
Identify Strength 1:
Identify Strength 2:
Identify Strength 3:
Target Audience:
Next, in Part 2, you will apply your analysis of these brand statements to help determine your own brand.
Part 2: Apply Strategies to Determine Your Own Personal Brand
Goal
The goal of this part of your assignment is to apply the strategies you’ve learned to brainstorm elements of your own personal brand.
Instructions
Answer each prompt below in complete sentences. Refer back to your CliftonStrengths assessment results and the personal brand information provided in the Strayer Career Center as needed.
Describe your top five (5) strengths from the CliftonStrengths assessment and how they can help you achieve your goals.
Type here to enter text.
Describe an audience that would be the target for your own personal brand statement (which you will create in Part 3). Support your response with three (3) reasons why you want to appeal to that audience.
Type here to enter text.
In 3-4 sentences, explain how you deliver your strengths uniquely. Support your explanation with 2-3 examples from your personal or professional life.
Type here to enter text.
Next, in Part 3, you will create your own personal brand statement.
Part 3: Create a Personal Brand Statement
Goal
The goal for this part of the assignment is to create your own personal brand statement.
Instructions
Use the information from Parts 1 and 2 as well as other resources provided in this assignment to create a concise (1-3 sentence) personal brand statement. Your personal brand statement should include your top 3-5 strengths from your CliftonStrengths assessment, and should uniquely represent who you are, what you do, and what you want. Consider your target audience as you create your brand statement.
Write your personal brand statement below:
Type here to enter text.
Great job! You’ve reached the end of the assignment template!
Be sure to review the scoring guide (rubric) and check your work for clarity, spelling, and grammar before submitting. Refer to the instructions at the top of the template to save and submit your finished assignment.
