Prior to beginning work on this assignment, watch the BUS622 Week SixLinks to an external site. video with Program Chair for BA of Operations and Analysis, Bill Davis.
With this final paper, you will complete the Global Marketing Plan Part 2 for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5, and make any adjustments to the work using any recommendations from your instructor.
For this final paper, you are encouraged to upload your work to your ePortfolio in addition to Waypoint. You can learn more about Folio, the ePortfolio tool used by the University of Arizona Global Campus, by viewing the Folio Quick Start GuideLinks to an external site.. When you submit your assignment to Waypoint, you will paste the link to your Folio page as a comment in Waypoint so your instructor can access your ePortfolio. Refer to the Getting a Link to a Project in Folio
Links to an external site. resource for more details.
In your paper, address the following directives using the headings below:
Under an Executive Summary heading,
- Summarize the rational of your plan.
Under an Environmental Analysis heading,
- Analyze the environmental situation of your mentor company in the global arena based on economic, trade, social and cultural, political, legal, and regulatory factors.
Under a General Strategy heading,
- Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
- Discuss your market entry strategy including export selling and sourcing activities, if any.
For assistance with Level Headings, review the APA Style ElementsLinks to an external site. resource. Review the Writing an Executive Summary
Links to an external site. resource for tips to help with your assignment.
Under a Specific Plans and Strategies heading,
- Explain your competitive advantages strategies to compete against five industry forces.
- Formulate the 4Ps:
- product and brands
- Hint: Refer to your Week 4 Product Branding discussion forum.
- price
- place
- promotion with a special focus on digital media and integrated marketing communication (IMC)
- Hint: Refer to your Week 5 Integrated Marketing Communications assignment.
- product and brands
- Discuss the company’s CSR and social responsiveness strategies, particularly in the selected region.
The Global Marketing Plan Part 2 final paper
- Must be 10 to 13 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Center’s APA Style
Links to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft Word
Links to an external site. resource.
- Must include a separate title page with the following:
- Title of paper in bold font
- Space should appear between the title and the rest of the information on the title page.
- Student’s name
- Name of institution (The University of Arizona Global Campus)
- Course name and number
- Instructor’s name
- Due Date
- Title of paper in bold font
- Must utilize academic voice. See the Academic Voice
Links to an external site. resource for additional guidance.
- Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
- For assistance on writing Introductions & Conclusions
Links to an external site. as well as Writing a Thesis Statement
Links to an external site., refer to the Writing Center resources.
- For assistance on writing Introductions & Conclusions
- Must use at least six scholarly sources in addition to the course text.
- The Scholarly, Peer-Reviewed, and Other Credible Sources
Links to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
- The Scholarly, Peer-Reviewed, and Other Credible Sources
- Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper
Links to an external site. guide.
- Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List
Links to an external site. resource in the Writing Center for specifications.
Please use Folio to upload your paper.
Carefully review the Grading RubricLinks to an external site. for the criteria that will be used to evaluate your assignment.
