Using the attached case study answer the following:
- As of 2016, how well had Axel Springer turned disruptive technological change into sustainable change within its core German market?
- What are the three most important things that Axel Springer did to crate sustainable digital change?
- How should Axel Springer ensure that it stays ahead of future disruptive developments within the global media sector, such as the increasing influence of social media?
- Can a major German publisher such as Axel Springer make a dent in English-speaking markets, such as Britain and America? If so, how?
- What are Axel Springer’s biggest threats from both a technology and company perspective? What specific action plan would you suggest to direct how management should address these threats?
- What is Axel Springer’s “Minimum Winning Game: to the next 24 months? Why?
