Please go to page 169 and read the mini-case for Chapter 5, “The Ripple Effect of Supermarket Wars: Aldi Is Changing the Markets in Many Countries.” Write summary by answering the following questions:
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Using concepts and actions explained in this chapter (Chapter 5):
- Decide if Aldi is more likely to respond to any strategic actions Amazon might initiate through Whole Foods, or
- If Amazon through Whole Foods is more likely to respond to any strategic actions Aldi takes. Be prepared to justify your decision.
- In a competitive rivalry sense, explain the actions (strategic and/or tactical) you believe Walmart and Costco will take to respond to Aldi’s intentions to have 2,500 U.S. stores by 2020
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