Develop the skills to assess the success of the plan.
- Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.
- Demonstrate how to build a competitive advantage through functional level strategy
Prompt:
Prepare a strategic plan that contains the following sections:
- Executive Summary
- Company Overview (with ticker symbol)
- Company History
- Products and or services
- Operations
- Vision
- Mission Statement
- Corporate Values & Culture
- SWOT Analysis
- Competition
- Management team/Leadership
- Financial Outlook
- Strategies
- Conclusion
- Your company selection must be listed on either the NASDAQ or NYSE.
- To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search
- You may review the sample strategic plans shared in the resource section.
- Review the examples listed below
DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE. - You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles).
- Minimum 12 full pg of content (Word Document) of strategic material (does not include cover pg, executive summary nor reference pages); DO NOT GO OVER 14 pg
