Using the attached case study answer the questions below
Case Questions:
1. How difficult a challenge did Welch face in 1981? How effectively did he take
charge?
2. What is Welch’s objective in the series of initiatives he launched in the late
1980’s and early 1990’s? What is he trying to achieve in the round of changes he
put in motion in that period? Is there a logic or rationale supporting the change
process?
3. How does such a large, complex diversified conglomerate defy the critics and
continue to grow so profitably? Have Welch’s various initiatives added value? If
so, how?
4. What is your evaluation of Welch’s approach to leading change? How important
is he to GE’s success? What are the implications for his replacement?
