You are working for a health care organization that is starting a new service. You will be part of the roll-out for a new app that allows patients to access personalized health advice 24/7. What are some realistic branding strategies you could use to evaluate the new service? Be sure to provide rationale for your … Read more
Purpose: In this project, you will discuss and analyze the arguments for and against Milton Friedman’s thesis that the only purpose of business is to make money. You will apply the arguments for and against to a specific ethical issue that you have previously discussed in a weekly discussion. Learning outcome met by completing … Read more
What is Alphabet’s record in the following areas of corporate citizenship? If they have fallen short, how are they addressing the problem? You will find some information about corporate citizenship, including lawsuits outstanding against the company in the “Risks” section of the Annual Report. Write about: 1-Global production (labor rights/use of prisoners abroad for manufacturing/exporting pollution … Read more
Case study: “JetBlue Airways” Answer the following How could JetBlue have better communicated with its internal stakeholders across the country on Valentine’s Day and during the days that followed to enhance its image with customers? Should the corporate communications team at JetBlue have arranged for CEO David Neeleman to appear on the national television news … Read more
Current Topic : Back to in office – hybrid work -Summarize the situation -Explain how this situation affects the reputation of the firm/organization/entity involved. -What should the firm/organization/entity do to handle the situation? -Please provide your own opinion here and discuss the pros and cons of the reputation management strategy that you selected. 700 words … Read more
Applying professional ethical standards in public relations and advertising, develop and post one approximately 700-word response to the case “Role of Public Relations in the Alar Scare” . *Justify* your answer on the basis of your analysis of professional ethical standards in public relations and advertising. Response must incorporate an analysis of the article by … Read more
USE S.M.A.R.T TOOLS to analyze the message The S.M.A.R.T. Framework Situation: What is causing you to need to communicate? Message: What do you want to say? Audience: Who is your audience? Response: What do you want your audience to do? Tool: What is the best way to get your message out? please give a personal … Read more
Initial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter. Your initial post should be based upon the assigned reading for the week, so … Read more
This paper will allow you to examine your strengths and develop a plan for moving forward. Please use the guide below as your framework and ensure all areas are addressed. I. What Do You Do Best? · Of all the things you do well, which two do you do best and why? · Which … Read more
View CNBC interview of Jeff Weiner, CEO LinkedIn at https://www.cnbc.com/video/2018/08/15/linkedin-ceo-jeff-weineradvice-on-leadership-hiring-and-firing.html After viewing the interview write a short synopsis of the information you learned of no more than 200 words. https://www.cnbc.com/video/2018/08/15/linkedin-ceo-jeff-weiner-advice-on-leadership-hiring-and-firing.html