Lesson 11 – Discussion
Explain the relative emphasis that would be placed on advertising or personal selling in each of the following situations: (a) manufacturer of an infusion pump therapy kit for use in hospitals, (b) a hospital offering a nutrition work-shop for seniors, (c) an academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility.
Discussion Requirements:
- Your initial post should be at least 200 words.
- Read and respond in no fewer than 50 words to at least 2 of your peers’ posts.
- State your position on whether you agree or disagree with your peer’s statements.
- Correct grammar, spelling, and punctuation are expected.
- APA format with at least two cited reference (APA format).
