Please read the scenario below, and then answer the questions that follow in a 3-page analysis. The questions will guide your analysis of the situation, but they will need to be presented as part of a report to your supervisor on expanding the company globally.
Scenario
Watch the following video and then answer the questions below (xXAngieKinzXx, 2016):
video link: https://youtu.be/wnOj3hP4hlE
- When managers engage in a global strategy, what is one initial question that they should explore?
- What type of strategy is used when a business expands across borders?
- Expansion to markets outside of the United States can be less profitable and is known as what type of liability?
- Smart companies expand internationally to achieve corporate objectives that help deliver unique value to whom?
- What type of distance should be measured when corporations are deciding where to expand?
- What type of distance is exemplified by differences in regulations, government policies, and legal systems?
- What are the three fundamental expansion strategies?
- When managers implement a global strategy, what is their typical focus?
- What type of strategy is demonstrated when firms transfer their core competencies to foreign markets but do not have substantial competition?
- What type of strategy does a global business follow when firms focus on increasing profitability by customizing goods or services to the local market?
- What type of business strategy does a corporation use to combine global reach, coordination of operations, and local advantages to drive sales, market growth, and profit?
Submitting your assignment in APA format means, at a minimum, you will need the following:
- Title page: Remember the running head. The title should be in all capitals.
- Length: 3 pages minimum
- Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 3 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
- Reference page: References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.
