Module 4 – Case
GLOBAL MARKET STRATEGIES
Assignment Overview
U.S. Exports and Imports
Finding the right country markets for export and those for import is a challenge for companies doing international business. There are many government, private, and public websites and databases that provide rich information on countries. This is your opportunity to use government and organization databases.
Case 4 Resources
Types of Tariffs (2021)
What is Importing and Exporting? (2020)
How Importing and Exporting Impacts the Economy (2020)
Strong Dollar: Advantages and Disadvantages (2020)
Trade and COVID-19 (2021)
Case Assignment
Begin with the U.S. Census Bureau’s Global Market Finder: An Interactive Tool for U.S. Exporters. Randomly select a commodity (they are all presented in numbers). Click Map, Time Series, and Unit Price to find required data to complete the table.
| U.S. Export Commodity | ||||
| Top 5 Countries by Value | Country | Value $USD | ||
| 1 | ||||
| 2 | ||||
| 3 | ||||
| 4 | ||||
| 5 | ||||
| 3-Year Market Value | Year20xx | Year20xx | Year20xx | |
| $ | $ | $ | ||
| Highest and Lowest Prices | Country | Value $USD | ||
| Highest | ||||
| Lowest | ||||
| SOURCE: U.S. Census Bureau’s Global Market Finder: An Interactive Tool for U.S. Exporters | ||||
Describe the importance of this data for a U.S. company looking to export the commodity. (1/2 page) Research Required.
Using World Bank: World Integrated Trade Solution (WITS), research the top two countries and the country with the highest price from the table above to learn about tariffs for U.S. exports in the commodity category. From the WITS page, select “United States” and then “United States Tariff Schedule,” then select the first country to complete the table below. Find the category that reflects the commodity chosen.
| U.S. Export Commodity | ||
| MFN (Most Favored Nation) Tariff | Applied Tariff | |
| #1 | ||
| #2 | ||
| Highest | ||
| SOURCE: World Bank: World Integrated Trade Solution | ||
Explain what is meant by MFN (Most Favored Nation) Tariff and Applied Tariff and how they affect exporting. (1/2 page) Research Required.
Let us turn our attention to U.S. imports during COVID using the World Bank’s Database on COVID-19 Trade Flows and Policies. Research in Medical Supplies or Food Products. Select “Information by Country Pair.”
Top right: Select United States
Select/Click: One Product
Complete the table for the top 5 exporters. NOTE: you can sort the tables from highest to lowest dollars or market share.
| Main Exporters of | To United States | ||
| Exports (USD thousands) | Market Share % | ||
| SOURCE: World Bank Database on COVID-19 Trade Flows and Policies | |||
Research news reports from 2020 and share how important this export was to the United States during the pandemic. Share information about shortages of this product. (1/2 page) Research Required.
No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation.
Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
The paper should be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Refer to yourself in third-person as “manager” or you can write about what the “project team” will do, rather than saying “I” and “we.”
Assignment Expectations
Use the attached APA-formatted template (BUS401 Case4) to create your submission.
- The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.
Your submission will include:
- Trident University International’s cover page
- A paper with APA citations (2 to 3-sentence introduction, 3-page body, 2 to 3-sentence conclusion)
- The reference list page in APA format
Develop and reference your sources of information with References Page, In-text Citations, and APA Title Page formatting from the following Guides and Links:
APA 7th Assignment Template
Trident’s Introduction to APA – https://careered.libguides.com/tui/library/apa
Understanding Plagiarism- https://careered.libguides.com/tui/library/plagiarism
Student Support Resources – https://careered.libguides.com/tui/STUDENTS
