Require Reading:
Yin, R. K. (2017). Case study research and applications: Design and methods (6th ed.). Sage Publications.
Stage 6: Analyzing Data (pp. 69-82) and
Stage 7: Interpreting Data (pp. 83-92) in:
Gagnon, Y. (2010). The case study as research method: A practical handbook. Les Presses de l’Université du Québec. Available in the Trident Online Library EBSCO ebook Collection.
Managing and Analysing Data in:
Farquhar, J. D. (2012). Case study research for business. SAGE Publications Ltd. Available in the Trident Library SAGE Research Methods database.
Optional Reading:
Beverland, M., &Lindgreen, A. (2010). What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971-2006. Industrial Marketing Management, 39(1), 59-63.
Easton, G. (2005). Critical realism in case study research. Industrial marketing Management, 39(1), 118-128. (Science Direct DataBase)
Gillham, B. (2000). Case study research methods. Continuum. Available in the Trident Online Library EBSCO eBook Collection.
Johnson, P., Buehring, A., Cassell, C., & Symon, G. (2006). Evaluating qualitative management research: Toward a contingent criteriology. International Journal of Management Review, 8(3), 131-156. Available in the Trident Online Library Business Source Complete (EBSCO) database.
Miles, M. B., Huberman, A. M., &Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook. SAGE Publications.
Ryan, G. W., & Bernard, H. R. (2003b). Techniques to Identify Themes. Field Methods, 15(1): 85-109. https://doi.org/10.1177/1525822X02239569
Corbin, J. M., & Strauss, A. (2008). Basics of qualitative research: Techniques and procedures for developing grounded theory. SAGE Publications Inc.
Optional Videos:
Gibbs, G. R. (2011, October 24). Coding part 1: Alan Bryman’s 4 stages of qualitative analysis [Video]. YouTube. https://youtu.be/7X7VuQxPfpk
Gibbs, G. R. (2011, October 24). Coding part 2: Thematic coding [Video]. YouTube.
https://youtu.be/B_YXR9kp1_o
Gibbs, G. R. (2011, October 24). Coding part 3: What can codes be about [Video]. YouTube. https://youtu.be/3oo8ZcBJIEY
Gibbs, G. R. (2011, October 24). Coding part 4: What is coding for? [Video]. YouTube.
https://youtu.be/5xM-9yuBhMc
Gibbs, G. R. (2011, October 24). Coding part 5: The code list or code hierarchy [Video]. YouTube.
https://youtu.be/DVpkuTdkZvA
Gramenz, G. (2014, November 7). How to code a document and create themes [Video]. YouTube. https://youtu.be/sHv3RzKWNcQ
Methodology Related Presentations – TCSPP. (2019, November 9). Coding qualitative data: A practical guide to completing qualitative data analysis [Video]. YouTube. https://youtu.be/4KOpSG7myOg
Assignment:
This SLP will span the first 5 modules of the course. You will start thinking about a topic for your Doctoral Study and how you might go about conducting the study. Don’t worry that the topic you choose at this early date will obligate you to keep that topic when it comes time to begin your research. It can, and probably will change and evolve as you grow in your understanding and knowledge throughout the doctoral program.
Here we provide the big picture of what you will put together throughout the course. Note that the “deliverables” are listed for each module.
Module 5: The Problem/Puzzle
Write up a 4-page mini-proposal for the Doctoral Study you are thinking about doing at this point in time.
- What is the tentative title of your study?
- Explain what is driving your interest in your business research topic.
- Define the business problem you have identified that your research might address or help resolve.
- What puzzle about your area of interest do you want to solve?
- Propose a set of RQ’s (5-10) which you will eventually reduce to 1 or 2.
Although the SLP is a less formal document than a case study, it is expected that you follow APA convention at the doctoral level. Also, although you are asked for your opinion, remember that it is good practice to avoid writing in the first person. Instead, focus on stating the facts as you perceive them to be while writing in the third person—and cite supporting sources.
