Marketing Objectives & Issues


  This assignment is to develop a new product in the sporting goods industry that you would like to market. 

  Product Idea: 

Snowboarding Smart Goggles

  Features:

Display direction & Speed/GPS

Connect camera function/phone 

Temperature/weather conditions display 

Lighting

  • Measurable objectives and goals that your startup wants to attain
  • Identify any issues or future challenges that need to be addressed