Refer to Chapter 4: Think about 3 types of companies or industry you have patronized or know (use different examples from the textbook).
How can a company identify customers when those customers don’t talk to its representatives very often, if at all—at least not individually?
- Industry 1: What makes identifying customers difficult in this industry? How would the industry approach identifying its end users?
- Industry 2: What makes identifying customers difficult in this industry? How would the industry approach identifying its end users?
- Industry 3: What makes identifying customers difficult in this industry? How would the industry approach identifying its end use.
