ZOOM
BUSI 520
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MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP) RECOMMENDATIONS
ASSIGNMENT INSTRUCTIONS
Overview:
Each student must complete an individual marketing project. Your first task is to select a project
topic. No two students will work on the same product/service. This must be an existing product,
service, or organization.
INSTRUCTIONS
The same project topic must be used in all installments. When completing an assignment for a
given module, the student will assume the role of marketing manager for the selected
organization. All student responses must be based on research. View the entire course textbook
(all chapters) as a resource for the assignment, meaning it may be necessary to locate
assignment-related material in chapters other than those corresponding with the module in which
the assignment is located. While the effort has been made to ensure that all material necessary
for assignment completion is found in the textbook, contact the instructor immediately if
information needed to complete the assignment cannot be located in the textbook. The instructor
will then provide instructions on locating the required material. Quotes must be minimized and
long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing
journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research,
etc.), practitioner publications, and the course textbook. Assignments must be submitted though
Safe Assign.
In Week 8, the student will submit a 600-word recommendations document (12-point Times
New Roman font, double spaced), based on information gathered over the course of the session
while completing the project installments. A minimum of five strategic and five operational
recommendatios must be offered. The student will add scriptural integration throughout the
recommendations, quoting relevant scripture verses as appropriate. There must be a minimum of
10 relevant scriptural quotes found throughout the recommendations document, with their
relevance to the recommendations explained. The 600-word requirement does not include the
title page, scriptural quotes, or references.
The recommendations document must include a title page, a brief introduction delineating the
recommendations, and a separate section (with heading) for each recommendation. At least 5
scholarly resources (in addition to the Bible) must be used. The recommendations document
must be submitted to SafeAssign to check for plagiarism issues (3 draft checks are available).
The assignment should be submitted as a Microsoft Word document.
