- Prepare IFE and Financial Ratios for the Coca-Cola Company. For the Financial Ratios make sure to use the Coca-Cola revenue statement and balance sheet. There are additional resources found in Table 4-8, find as many Coca-Cola financial ratios as possible. Record your sources.
- What strategies do you think would allow Coca-Cola to capitalize on its major strengths?
- What strategies would allow Coca-Cola to improve on its major weaknesses?
