Prior to beginning work on this assignment, review Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. Watch the BUS622 Week Two | AssignmentLinks to an external site. video with Steve Forbes and the BUS622 Week Two
Links to an external site. video with the Program Chair for BA of Operations and Analysis, Bill Davis.
This assignment will give you a head start for your Week 6 – Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a “mentor company” that you will refer to throughout this course.
In your paper,
- Identify a large company to be your mentor company in order to analyze and formulate its global marketing strategy.
- The company cannot be any of the following: McDonald’s, Coca-Cola, Walmart, Starbucks, or Pepsi.
Under an Environmental Analysis heading,
- Construct an environmental analysis for your chosen company in the global arena and regarding the below factors:
- economic
- trade
- social and cultural
- political, legal, and regulatory
Under a General Strategy heading,
- Choose the appropriate option:
- (1) Identify a country in one of the following regions for your company to expand to, based on your environmental analysis:
- Latin America
- Middle East
- Africa
- (2) Identify if your company has already expanded into the country you select in the regions listed above.
- Examine their global marketing strategy in that area.
- Formulate your own successful strategy.
- Explain your rationale for selecting the country in one of those regions.
- Explain how the following criteria in that selected region, and particularly in your selected country, were incorporated into your rationale:
- demographic
- economic
- trade
- social factors
- cultural factors
- legal factors
- political factors
- Explain how the following criteria in that selected region, and particularly in your selected country, were incorporated into your rationale:
- (1) Identify a country in one of the following regions for your company to expand to, based on your environmental analysis:
Consider reviewing Company Research in the UAGC LibraryLinks to an external site. and Country Profiles in the UAGC Library
Links to an external site. tip sheets to assist you with your assignment.
The Global Marketing Plan Part 1 paper
- Must be four to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Center’s APA Style
Links to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft Word
Links to an external site. resource.
- Must include a separate title page with the following:
- Title of paper in bold font
- Space should appear between the title and the rest of the information on the title page.
- Student’s name
- Name of institution (The University of Arizona Global Campus)
- Course name and number
- Instructor’s name
- Due Date
- Title of paper in bold font
- Must use at least two scholarly sources in addition to the course text.
- The Scholarly, Peer-Reviewed, and Other Credible Sources
Links to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
- The Scholarly, Peer-Reviewed, and Other Credible Sources
- Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper
Links to an external site. guide.
- Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List
Links to an external site. resource in the Writing Center for specifications.
Carefully review the Grading RubricLinks to an external site. for the criteria that will be used to evaluate your assignment.
