. Pricing Strategy (about 2 pages) 1. Pricing objectives [see Exhibit 6.4 (“Status Quo” not allowed)] and overall pricing strategy 2. Connection to differentiation and positioning strategy (described in Subsection B) 3. Price comparison to competition 4. Base pricing strategies being used (see p. 170) 5. Price adjustment techniques being used (see p. 171) … Read more
Honda in Europe Task: Read the case file: Honda in Europe (found in M6 files folder) Follow the outline and guidelines for the case write-up shown in the syllabus (Pg. 10/11) and write a case analysis. Please develop your paper based on those guidelines. Please use different section headings based on the guidelines (for … Read more
Entering the Brazilian Market Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline the possible objections to this. Your CEO also believes that … Read more
HRB: Can You Say What Your Strategy Is? Please read the following Harvard Business Review Article: Can you say what your strategy is?” (Can You Say What Your Strategy Is.pdf Download Can You Say What Your Strategy Is.pdf) by David J. Collis and Michael G. Rukstad April 2008 Please, answer for your INITIAL posting and … Read more
HRB: Can You Say What Your Strategy Is? Please read the following Harvard Business Review Article: Can you say what your strategy is?” (Can You Say What Your Strategy Is.pdf Download Can You Say What Your Strategy Is.pdf) by David J. Collis and Michael G. Rukstad April 2008 Please, answer for your INITIAL posting … Read more
Airbnb: Going for Gold – Tokyo 2020 Task: Read the case file: AIRBNB: GOING FOR GOLD – TOKYO 2020 Download AIRBNB: GOING FOR GOLD – TOKYO 2020. Follow the outline and guidelines for the case write-up shown in the syllabus (Pg. 10/11) and write a case analysis. Please develop your paper based on those guidelines. Please … Read more
Fixed Exchange Rate vs. Floating Exchange Rate Task: Debate the relative merits of fixed and floating exchange rate regimes. From the perspective of an international business, what are the most important criteria in a choice between the systems? Which system is the more desirable for an international business? (Refer to Chapter 11 of the … Read more
Wall Street Journal Strategic Management News Best Practices Dear International Strategic Management Executives: In today’s business social media-driven world, the ability to make a persuasive – well thought written argument in a single paragraph is a skill that will serve you in your professional executive career. Through our academic term, you are assigned to write … Read more
As far as content, this was a great write-up with valid solutions. I would prefer as you go forward that you specific the third-party vendor solution, or be more specific. That solution is transferring authority and responsibility to some extent, so you want to know what you are asking for. do section 3 •Section 3 … Read more
Create a multimedia aid that will support your claim and help accomplish the purpose of your argument. Practice presenting one body paragraph from your argument, and be ready to present it to your instructor when you call for this module’s discussion-based assessment. Use powerpoint.