Is Target Marketing Ever Bad? As marketers increasingly tailor marketing programs to target market segments, some critics have denounced these efforts as exploitative. They see the preponderance of billboards advertising cigarettes and alcohol in low-income urban areas as taking advantage of a vulnerable market segment. Critics can be especially harsh in evaluating marketing programs that … Read more
Using Internet resources, 1. Find at least one Bayer product in each of the breakthrough, platform, and derivative categories (minimum a total of 3 products). You must place the products on the graph (attached PowerPoint) to receive credit for this assignment, and explain your choices and references. A breakthrough product must be within the … Read more
Listen to this podcast about the Cliff Bar and answer these questions in less than 200 words. 1. What differentiates this product in the marketplace? 2. If you decided to create a new power bar what recipe (ingredients) would you use? Be specific and explain why. (check the Cliff Bar website first)
Honest Tea Listen to this podcast and answer these questions in about 200 – 300 words total. 1. After listening to the podcast, what quality or qualities do you think made Seth Goldman a good innovator? 2. What decisions did Seth make along the way that made honest tea successful? 3. How would you have handled … Read more
Using the Internet, research acquisitions that are currently underway and choose one of these acquisitions to discuss. Based on the firms’ characteristics and experiences and the reasons cited to support the acquisition, do you feel it will result in increased strategic competitiveness for the acquiring firm? Why or why not? Of the problems that … Read more
Heimdall Corporation’s board of directors hired a new CEO, Essa Alharbi. The Executive Search Firm that hired him found that in their search of over 200 candidates, he was the most qualified. He had extensive experience in helping businesses succeed. After the Board of Directors hired him, 11 months into the job, the company … Read more
See the links below. The Thai floods are discussed along with the resulting disruptions to the supply chain. Review this information and do a bit of research on the Internet. Then, List the risks what the companies in Thailand experienced, List the risks what companies outside Thailand experienced, and State which which insurance policy(ies) might … Read more