You are the marketing manager for a new brand of sports drink called Refresh. The all-natural ingredients in the drink are grown and harvested on small farms in the United States. The bottles and packaging are made from recycled materials. You are preparing for the launch of the product in the local market.
The Course Project for MKTG425 is a sales plan that includes designing a sales organization structure, code of ethics, communications policy, lead generation plan, sales call policy, presentation strategy, training plan, relationship management plan, and internal communications policy. You may do your project on any of the following. An imaginary business that you could start … Read more
There are three discussion topics. Choose any two topics. Post your main topic responses by 11:59 p.m. Eastern Saturday. Make value-added reply posts to at least two of classmates by 11:59 p.m. Eastern Tuesday. A minimum of two reply posts is required, but three or more value-added replies to classmate threads may earn maximum credit. Respond to each topic as a separate thread, and label … Read more
At the beginning of the previous academic year, the institution announced it would drop football at the conclusion of the season. The announcement created public relations issues with alumni, current athletes, and the local community. Donations to the athletic department have dropped 35% in the past year. At the same time, women’s volleyball advanced … Read more
There are a variety of factors that influence our decision to attend sporting events. These factors include: fan motivation, game attractiveness, economic factors, competitive factors, demographic factors, stadium factors, value of sport to the community, sports involvement, and fan identification. For this discussion, list and describe the two types of economic factors that can affect … Read more
Discussion forum Description: 1.What constitutes a case study and the fundamental guidelines for analyzing cases effectively? Please answer the question and respond to a post made by one of your classmates. 2. What are the most efficient to Utilizing a case properly and identifying key facts, figures and issues? Please answer the question and respond … Read more
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will need to create a marketing analysis dashboard outlining a company′s performance. By using excel, we will need to transform data from surveys into a business intelligence dashboard, then next to them we will have to analyse the graphs
Assume you are in the marketing department for a low-end retail store chain; you might think of a chain similar to Dollar General. Your firm has decided to begin an expansion into the global market. Currently you are considering building stores in France, Ecuador, Brazil, and Australia. Gather information about these countries using the CIA … Read more