What is a brand personality and why is it important to Marketing Strategy development and implementation? Now, which brand personality best describes your organization (place of employment)? What is it about these images that align with the mission and vision of the organization? What would you change about these images to make them more desirable … Read more
Review the market segmentation, targeting, an positioning strategy (STP) of your organization (place of employment). How can market segmentation be useful for the organization? On what factors do you suggest the organization base its market segmentation? How can the organization benefit from the market segment it pursues? Identify and discuss the targeting strategy that is … Read more
Was the pitch clear? How early in the pitch did you understand exactly what the startup does? Did the presenter speak quickly or slowly? How much jargon did the presenter use? Did the pitch have slides? Were the slides well-designed? Can you map the pitch back to the topics in the Sequoia and/or Pollenizer pitch … Read more