Explain the elements of communication and discuss how marketers should apply them to successfully reach the target market. Using a commonly known brand, provide links to two examples that effectively illustrate application of the elements of communication. In your replies to peers, discuss whether you agree or disagree with the effectiveness of the communication presented … Read more
Read the rubric below to develop a scope of work. The value proposition describes the value the product/service provides the customer. It is the value they perceive; the value you have positioned with them through the marketing mix. The value proposition connects the customer’s problem/need to the value of the product/service. It differentiates the … Read more
Unit 3 Brief Writing Activity: Business Buyers In this brief writing assignment, you will evaluate the four (4) different business markets identified in Chapter 8 — producer, reseller, government and institutional. List the categories of business buyers and provide a synopsis of each. Describe the purpose of the purchase with respect to resale, … Read more
700-1000 word draft on macro environmental analysis. should be based on Australian market for the product: ROIDMI EVA: Self-Cleaning & Emptying Robot Vacuum’. Coverpage Introduction Analysis of the six macro-environmental factors (see Chapter 5 of Sharp (2017)) Citing peer reviewed sources Relating directly to the product conclusion references; Harvard referencing (not included in the word … Read more
Discussion 1 Questions Based on Module 1 Readings 1. Compare the views of Don Shultz (1996) and Geoff Ramsey from Emarketer (2006) on marketing communications integration and identify similarities and differences of MarCom integration approaches discussed. Illustrate your view with real-world examples by brands (e.g. show a brand that has evolved its MarCom integration strategy … Read more
Choosing a case study of an organization in the Creative and Cultural Industries sector, discuss the advantages and disadvantages of at least one of the following sources of income revenue: philanthropy, sponsorship, digital crowdfunding, and government funding.
it consists of two parts (maximum 2,500 words): Part 1 – Mental Experiment of Fast-forwarding your life and Part 2 – Creating Personal Vision. Assignment Instructions Part 1: Mental Experiment of Fast-forwarding your life To define one’s purpose in life is not an easy or simple task. When asked to do so, people often end … Read more
Product: Hyundai Electric Vehicle IONIQ Compare and contrast the old way vs the new way of promoting your product and discuss what the biggest difference is. (In this case the way of promoting a conventional car before vs promoting the EV since it is a new product in the market) Then select and discuss three … Read more
Prompt: Review the discussion of the effect of antecedents, mediators, and interventions and their relationship to employee misbehavior. You will find Exhibit 8.2 in the Ivancevich et al. text helpful in this review. Then, review the biblical texts: Luke 6:27-49 and Galatians 5:1-26. Answer these questions: How does dealing with antecedents and using interventions reflect … Read more
Discuss the best ways in which two of the organizations below can measure the actual and the potential value of its existing customers: A large department store chain like Target (consumers) A supplier (business) of industrial equipment for restaurants (business) The Adrienne Arsht Center for the Performing Arts (consumers) A nonprofit organization (consumers) In other … Read more