Choose a company that is facing a significant marketing challenge, such as declining sales, negative brand reputation, or strong competition. Your assignment is to develop a comprehensive marketing strategy that addresses this challenge and helps the company achieve its goals.
TOPIC 1: Emerging Technologies PROMPT: In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience. Choose one of the following technologies: Artificial intelligence Chatbot Extended reality Voice marketing Visit ANA Marketing Futures to learn about these technologies or another technology that may be new to you. Describe an experience you … Read more
(1) See Qualtrics Workshop.pdf. (2) Think of a survey topic. It can be anything. (2) Create an open ended questionnaire on Qualtrics.Links to an external site. (3) Create a semantic differential scale (1-5) questionnaire on Qualtrics.Links to an external site. (4) Publish your survey and upload the public link.
Consider the possibility of Apple launching its iPhone to a new foreign market where the residents are used to non-smartphones only. How could Apple apply the characteristics of the innovation model discussed in this Module in its product adaptation decisions? Make sure to discuss ALL the characteristics and apply it to its product adaptation decisions. … Read more
1. Identify the competitors to CNN and organize them in terms of their intensity of competition. 2. Pick any company or brand/business on which to focus. What business is it in? Who are its direct and indirect competitors? Which in each category are the most relevant competitors? 3. Identify competitors to Ford SUVs and organize … Read more
In this discussion topic you are asked to Explain how and why international marketing is important in a business venue (Module objective #2). You will be graded on how well your discussion demonstrates competence in this learning objective, not by how much you write. Start your own thread answering the prompt bellow and reply to as … Read more
TOPIC 1: Connecting with Customers PROMPT: Describe a story (from a novel or even a TV show) that held your attention where you couldn’t wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a … Read more
An integral part of the business plan is to develop a business model. Simply put, a business model describes how a company plans to make money. It is not what you do, but how you will make money doing what you do. A solid business model is the link between venture strategy and financial plans. … Read more
One marketing experiment discovers that people tend to be more honest and write longer sentences when they are on smartphones compared to desktops. Does your smartphone make you more honest? What are some irrational patterns people have? (1 or 2 Paragraph answer) Reply to 2 classmates: (3-5 sentence reply) classmate 1: I had not considered … Read more
For our final discussion: How can you apply what you have learned in this course to your personal, professional, and academic life? Considering this course, what do you want to learn more about to improve your preparation for future career opportunities?(e.g., where did you struggle, where do you want to improve?)