When conducting a review on any business, the first thing that needs to be completed is a SWOT Analysis (strengths, weaknesses, opportunities, and threats). This analysis helps a business know where they excel, what they need to work on, what they can take advantage of, and any threats they need to prepare for. With … Read more
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Many marketers believe “customer lifetime value” is a key metric in the CRM (Customer Relationship Management) process. Watch the video linked below, and talk about why customer lifetime value is important? Why do marketers care about customer lifetime value? Specifically discuss what can be learned from that metric and other customer metrics. How can a … Read more
Consumers now spend as much time using their smartphones as they do watching TV, meaning marketers must meet customers where they are which is social media. Burger King KFC Olive Garden Chick-Fil-A Pick one of these brands and identify two social media platforms that you think this business should be utilizing. … Read more
Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the commercial holding the product, using the product, or talking about the product features. Other times businesses have the celebrity wear the product or talk about how they use the product in their everyday lives. With this concept in mind, … Read more
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awnser the following questions 250 each with references: 2) Apply the theory of place to your favorite sport venue (use yankee stadium). In your initial post, which of these elements would be most important to you as the consumer? Which of these elements would be most important to you as a sport management professional? 3) … Read more
Reflect back on the last seven modules and discuss what you have learned from the information gained in this course that will best equip you in the business field. You may also include areas you feel could have been better addressed in this course and why.
Develop a marketing plan for a brand of your choice using the following: -Who we are? -Where are we going? – How will we get there? See attached document for all the instructions and template for the marketing plan.
Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products: Coca-Cola Classic Apple iPhone Nike basketball shoes L’Oreal Shampoo Pick one of these products, identify two competitors, and discuss what it is they offer that competes with your … Read more