1. Identify the competitors to CNN and organize them in terms of their intensity of competition. 2. Pick any company or brand/business on which to focus. What business is it in? Who are its direct and indirect competitors? Which in each category are the most relevant competitors? 3. Identify competitors to Ford SUVs and organize … Read more
In this discussion topic you are asked to Explain how and why international marketing is important in a business venue (Module objective #2). You will be graded on how well your discussion demonstrates competence in this learning objective, not by how much you write. Start your own thread answering the prompt bellow and reply to as … Read more
TOPIC 1: Connecting with Customers PROMPT: Describe a story (from a novel or even a TV show) that held your attention where you couldn’t wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a … Read more
An integral part of the business plan is to develop a business model. Simply put, a business model describes how a company plans to make money. It is not what you do, but how you will make money doing what you do. A solid business model is the link between venture strategy and financial plans. … Read more
One marketing experiment discovers that people tend to be more honest and write longer sentences when they are on smartphones compared to desktops. Does your smartphone make you more honest? What are some irrational patterns people have? (1 or 2 Paragraph answer) Reply to 2 classmates: (3-5 sentence reply) classmate 1: I had not considered … Read more
For our final discussion: How can you apply what you have learned in this course to your personal, professional, and academic life? Considering this course, what do you want to learn more about to improve your preparation for future career opportunities?(e.g., where did you struggle, where do you want to improve?)
When conducting a review on any business, the first thing that needs to be completed is a SWOT Analysis (strengths, weaknesses, opportunities, and threats). This analysis helps a business know where they excel, what they need to work on, what they can take advantage of, and any threats they need to prepare for. With … Read more
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Many marketers believe “customer lifetime value” is a key metric in the CRM (Customer Relationship Management) process. Watch the video linked below, and talk about why customer lifetime value is important? Why do marketers care about customer lifetime value? Specifically discuss what can be learned from that metric and other customer metrics. How can a … Read more
Consumers now spend as much time using their smartphones as they do watching TV, meaning marketers must meet customers where they are which is social media. Burger King KFC Olive Garden Chick-Fil-A Pick one of these brands and identify two social media platforms that you think this business should be utilizing. … Read more