Each student, independently of the team will prepare a brief summary for the week’s simulation efforts. This report will include the following information: What was your one corporate generic strategy as reviewed from our text for the week? Break this down by your target market and your competitive advantage. Why? Did your overall strategy change … Read more
· Summarize the situation that makes these recommendations necessary, and explain to the audience how this report shouldbe used. · Describe the PROBLEM in detail (overview first, followed by a detailed explanation/analysis of key features of theproblem). · Spell out the recommended SOLUTION using the same approach as you did for the problem (overview first, … Read more
The report including the following i. About the company ii. The types of Industrial Buying iii. Different buying situations iv. Decision making Units v. Vendor selection process and Documentation vi. Marketing Mix in the Industrial Buying (4 Ps)