New Product Pitch

New product pitch for earthquake proof office windows.  Compile a MS PowerPoint presentation of the idea.  See attached instructions and follow the questions to build presentation.  

Deliverable 1 – Costa’s Customs Digital Impact Presentation

MAR3128CBE Section 01CBE Foundations of Digital Marketing (11 Weeks) – CBE Online Course – 2024 Winter Quarter Deliverable 1 – Costa’s Customs Digital Impact Presentation Deliverable 1 – Costa’s Customs Digital Impact Presentation Assignment Content Competency Evaluate the role digital marketing plays in overall marketing strategy. Student Success Criteria View the grading rubric for this … Read more

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  Amazon seems to have pioneered the use of social feedback to drive product sales. When you personally look for a product to purchase on Amazon, do you look at the user ratings? Have you ever gone further and read specific positive and negative reviews to determine if it is the product you want to … Read more

Sales Enablement

  Sales enablement is the process of equipping sales teams with the tools, knowledge, and resources they need to effectively engage with prospects and close deals. It involves providing training on product features and benefits, developing sales collateral and presentations, implementing sales technology and CRM systems, and fostering collaboration between sales and marketing teams. Sales … Read more

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 TOPIC 1: Emerging Technologies PROMPT:  In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience.  Choose one of the following technologies:   Artificial intelligence Chatbot  Extended reality Voice marketing   Visit ANA Marketing Futures (For this topic, you will have to create an account to view … Read more

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  TOPIC 1: Channel Partners  PROMPT: Based on your readings this week, what would be your top three criteria for evaluating the performance of supply chain partners?  Morsa images / E+ Collection / Getty Images TOPIC 2: Supply Chains PROMPT: Choose a product that you used today. Look up where it was made and the different … Read more

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 Identify and post an image of a sales promotion in your local area or online. Assume the role of a brand manager and in your discussion post, describe the target audience (i.e., consumer promotion or business customer), promotional objective(s), and the promotional tool. Discuss whether or not the short-term sales offer “rises above” the promotional … Read more

Final Report

Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy, pricing strategy, advertising strategy, and sales channel. Assess your business strategy and performance during the second year. Explain actions taken in regard to the marketing plan. Custom bike company