MAR3128CBE Section 01CBE Foundations of Digital Marketing (11 Weeks) – CBE Online Course – 2024 Winter Quarter Deliverable 1 – Costa’s Customs Digital Impact Presentation Deliverable 1 – Costa’s Customs Digital Impact Presentation Assignment Content Competency Evaluate the role digital marketing plays in overall marketing strategy. Student Success Criteria View the grading rubric for this … Read more
Amazon seems to have pioneered the use of social feedback to drive product sales. When you personally look for a product to purchase on Amazon, do you look at the user ratings? Have you ever gone further and read specific positive and negative reviews to determine if it is the product you want to … Read more
Sales enablement is the process of equipping sales teams with the tools, knowledge, and resources they need to effectively engage with prospects and close deals. It involves providing training on product features and benefits, developing sales collateral and presentations, implementing sales technology and CRM systems, and fostering collaboration between sales and marketing teams. Sales … Read more
TOPIC 1: Emerging Technologies PROMPT: In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience. Choose one of the following technologies: Artificial intelligence Chatbot Extended reality Voice marketing Visit ANA Marketing Futures (For this topic, you will have to create an account to view … Read more
TOPIC 1: Channel Partners PROMPT: Based on your readings this week, what would be your top three criteria for evaluating the performance of supply chain partners? Morsa images / E+ Collection / Getty Images TOPIC 2: Supply Chains PROMPT: Choose a product that you used today. Look up where it was made and the different … Read more
Identify and post an image of a sales promotion in your local area or online. Assume the role of a brand manager and in your discussion post, describe the target audience (i.e., consumer promotion or business customer), promotional objective(s), and the promotional tool. Discuss whether or not the short-term sales offer “rises above” the promotional … Read more
Case Study: Salesforce cut hundreds of employees Briefly Summarize the issue, Analyze it, How is Salesforce being social responsibility and ethics about the situation and Propose a solution/additional ideas. 500 Words or more Try to tie in the pdf file as references if possible if you could divide into sub titles for each require section … Read more
Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy, pricing strategy, advertising strategy, and sales channel. Assess your business strategy and performance during the second year. Explain actions taken in regard to the marketing plan. Custom bike company
300 word 8-6. What are the sales objectives for the new sales representative? 8-7. What role will the compensation design play in motivating the new sales representative?
First Four Chapters of Byron Sharp’s How Brands Grow Please read the first four chapters of the text book, and blog about the following areas: Based on your reading of all the four chapters, how do you respond to Prof. Sharp’s assertion that “Many of the ‘facts’ marketing people believe, particularly about brand buying, are … Read more