Answer the following questions
From the textbook Chapter 5
1.Define advertising campaign management.
2.What factors influence the decision of whether to use an in-house advertising group or an external advertising agency?
3.What is crowdsourcing? What are its advantages and disadvantages?
From the textbook Chapter 6
1.What is a message strategy?
2.What are the seven most common types of advertising appeals?
3.What four types of sources or spokespersons can be used by advertisers?
