What Color Is Your Ocean?


Individual industries and individual organizations will select strategic and operational plans based on their overall worldview and belief in those conditions. These planning frameworks can clearly indicate the beliefs of management towards the state of the world overall, or narrowly within the locations in which a firm operates. 

Considering this please address the following prompts in your discussion: 

Critically assess the IT industry and explain their strategy: does it follow the Red Ocean or a Blue Ocean path?