Activity

Your firm is attempting to learn the effectiveness of a newly developed television ad on its sales. To do this, it has randomly run the ad between 0 and 5 times during one week across a large number of television markets in the United States. It then recorded product sales for the following month for … Read more

Activity

Using your favorite search engine, search on the term “Free MBTI” and take one of the “light” versions of the Myers-Briggs Type Indicator.  If you have taken the MBTI and know your results you may use those.  Then search for “Free Big Five” and do the same for the Big Five model. Write a short … Read more

Activity

Building Block Activities will vary from week to week but are designed to give you the opportunity to learn more about the topics we discuss in class. These activities may involve reading a scholarly article, reading a blog post, listening to a portion of a podcast, watching a short video, and so on, all related … Read more