External Environment
Each week, you will be asked to respond to the prompt or prompts in the discussion forum. Your initial post should be a minimum of 300 words in length, and you should respond to two additional posts from your peers. If you have not done so lately, please review the Rules of Discussion.
Given the importance of understanding the external environment, why do some firms fail to do so? What were the implications of the firms’ failure to understand that environment?
