Watch the following AXE commercials “Anarchy” at: Das Neue AXE Anarchy – For Him and For HerLinks to an external site. https://www.youtube.com/watch?v=OFU2AaZbd0o AXE AnarchyLinks to an external site. https://www.youtube.com/watch?v=0avReuIACcs AXE Anarchy the graphic novelLinks to an external site. https://www.youtube.com/watch?v=hvC5UgWRwtc The graphic novel – AXE AnarchyLinks to an external site. https://www.youtube.com/watch?v=Ks9TUFu8PCc discuss how use of social … Read more
Find an ad that involves social and prestige suggestions—techniques based on the premise that you should buy or do something because many others do so (social suggestion) or some well-known person (celebrity) makes a recommendation (prestige suggestion). Answer the following questions: 1. Discuss what product this ad attempts to market and describe where the ad … Read more
Pick a global product / brand and country of interest to you (Do not choose South Korea). In a 2-page report, compare and contrast how that offering is advertised in the USA and the foreign market. Please provide your thoughts pro and con and any questions you have about the differences in marketing practice, as … Read more
Discuss why companies use their founder, president, or CEO as an advertising spokesperson. What are the pros and cons of this practice for both major corporations and smaller companies, such as a local retailer?
For this week, you will be researching two lawsuits in the legal database – one based on a defective and unsafe product, and one based on deceptive warranty and advertising. See below and discuss and answer the following: The legal duty of manufacturers is to provide safe products in the marketplace today. Research using NEXIS-Uni Legal … Read more
Topic: Fast Food: Mc Donald’s Region: Moscow My Part of the blog/report – Summary of other region (how it differs from US) Overall feel of discussion: How is Mc Donald’s different from in Moscow compared to the US? What about in other regions? Compare and contrast how a global organization in this industry manages its … Read more
First Exercise – Chapter 1- Define the terms “pitch” and “request for proposal (RFP).” According to material found in the chapter section 1.3, why is the pitch such a big deal? (5 Points) Second Exercise – Chapter 2 – Explain the differences between a “need” and a “benefit.” How are these concepts used to … Read more