anarchy videos

Watch the following AXE commercials “Anarchy” at: Das Neue AXE Anarchy – For Him and For HerLinks to an external site. https://www.youtube.com/watch?v=OFU2AaZbd0o AXE AnarchyLinks to an external site. https://www.youtube.com/watch?v=0avReuIACcs AXE Anarchy the graphic novelLinks to an external site. https://www.youtube.com/watch?v=hvC5UgWRwtc The graphic novel – AXE AnarchyLinks to an external site. https://www.youtube.com/watch?v=Ks9TUFu8PCc discuss how use of social … Read more

Advertisement Analysis

Find an ad that involves social and prestige suggestions—techniques based on the premise that you should buy or do something because many others do so (social suggestion) or some well-known person (celebrity) makes a recommendation (prestige suggestion). Answer the following questions: 1. Discuss what product this ad attempts to market and describe where the ad … Read more

Product Advertising and Liability

For this week, you will be researching two lawsuits in the legal database – one based on a defective and unsafe product, and one based on deceptive warranty and advertising. See below and discuss and answer the following: The legal duty of manufacturers is to provide safe products in the marketplace today.  Research using NEXIS-Uni Legal … Read more

Industry Research Report on Global Strategic Communication Best Practices

Topic: Fast Food: Mc Donald’s  Region: Moscow My Part of the blog/report – Summary of other region (how it differs from US) Overall feel of discussion: How is Mc Donald’s different from in Moscow compared to the US?  What about in other regions?  Compare and contrast how a global organization in this industry manages its … Read more

Week 1

  First Exercise – Chapter 1- Define the terms “pitch” and “request for proposal (RFP).”  According to material found in the chapter section 1.3, why is the pitch such a big deal? (5 Points) Second Exercise – Chapter 2 – Explain the differences between a “need” and a “benefit.” How are these concepts used to … Read more