Using the project you outlined in Part 1, evaluate a competitor product or service that can be found in the marketplace. ( Note: See Week 2 for Part 1 – Navigate to Course Content…> Week 2….> Wk 2 – Integration…> Wk 2 – Apply: Summative Assessment: Project Scoping Outline: Part 1 ) Analyze how this product or … Read more
The implementation and success of a strategic plan depends on the support of key stakeholders. This in turn depends on your ability to communicate clearly and persuasively with decision makers and to sell your vision of the future. You must also be able to lead the initiative and sustain strategic direction. This assessment provides … Read more
Competency Critique organizational investments using forecasting scenarios. Student Success Criteria View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane. Scenario You are a production coordinator for Soapex Corporation, a manufacturing company that manufactures bottles of liquid soap. … Read more
Evaluation of strategic choices is important. The methods for selecting strategic alternatives help leaders organize significant issues to support decision making. However, it is important that the techniques do not make the decision. Rather, leaders should use the techniques to reveal the inherent situation and to organize their thought processes. This assessment provides you … Read more
Marketing research is conducted to collect, record, analyze, and interpret data relative to your business market and product category. Global market research is done with the same purpose; however, the scope of the research is for organizations conducting business on a worldwide scale.
Goal setting is a common practice in marketing. It is important to set goals in the marketing strategy plan so that the marketing practices are aligned with the overall goals of the business. SMART goals are specific, measurable, attainable, relevant, and time-bound. These goals are applicable in business as well as for yourself. In this … Read more
You are the marketing manager for a new brand of sports drink called Refresh. The all-natural ingredients in the drink are grown and harvested on small farms in the United States. The bottles and packaging are made from recycled materials. You are preparing for the launch of the product in the local market.
Organization : University of Miami (UHEALTH) Your organization’s ways of identifying, assessing and mitigating risks. What are some of the major risks that your organization faces?
A variety of models for making decisions are available. Three of these models are paternalistic, informative, and shared decision making. Discuss the pros and cons of each of these models and the problems that are best suited for the various methods. Determine which method has the strongest possibility of resulting in permanent change.
What is your organization’s process for identifying new strategic opportunities? Discuss how effective this process is and how you think it could be improved. Organization: University of Miami (UHEALTH)