RP

You will write a 5-page paper on brand loyalty. An expert in this field is Frederick Reichheld, who has written several books on this topic, including The Loyalty Effect or Loyalty Rules. As he stated, “Without trust, there can be no loyalty – and without loyalty, there can be no  true growth.” Again, this course … Read more

Discussion 3 Peer Response

Peer 1  Environmental factors are identified and explained as elements within an economic, physical, cultural, demographic, technological or political environment, which has an affect and significantly impacts the operations, growth and survival of an organization or business (Berkowitz, 2016). There are two types of environmental factors: internal which include objectives, value systems or internal relationships … Read more

Health Care Marketing Extra Credit Assignment Article Summary

Exercise Content This is for Extra Credit in the class: Click on the link below to read a very interesting article – These Startups Are Remodeling the Doctor’s Office: https://www.inc.com/kimberly-weisul/startups-rethinking-doctors-office-future.html Write a minimum 2 page summary on the main points of the article, use APA 7 Format and list your referenced article or any other … Read more

Marketing Plan D

Develop a 5-page marketing plan based on research promotion, pricing, distribution, advertising, and product mix. Introduction Completion of this portfolio work project will help you understand the key components of a marketing plan. Scenario  The Vice President of Marketing at MSH Brands (or at your employer or future employer company) has asked you to participate … Read more