200 words

Think of your favorite stores and discuss the following: What do they do that encourages your loyalty? What do you like about the in-store experience? What further improvements could these stores make? Submission Instructions: Your initial post should be at least 200 words, formatted and cited accurately in current APA style with support from at least … Read more

Case study 5

After reading the case “Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture” by Gringarten & Fernández-Calienes, pages 35-49, write a case study using the Case Analysis Outline attached below. Case Analyses Outline Template.docx Download Case Analyses Outline Template.docx Gringarten, H.& Fernández-Calienes, R,. (2019). Ethical Branding and Marketing: Cases and Lessons. New York. Routledge … Read more

Marketing Intermediaries

What are the various types and functions of marketing intermediaries? Which are more important for large business and why? Which are more important for the small business and why? How could additional marketing channel options in the simulation help you better serve your target market?

Segmentation

Develop the Segmentation, Targeting, and Positioning (STP) for your Complete Marketing Plan. Segmentation strategy Targeting strategy Positioning strategy Submission Instructions: The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling. The paper does not have a length requirement. Current APA style. No references required.

Summary 5

After reading the article, How targeted ads and dynamic pricing can perpetuate bias, in the Module 5: Lecture Materials & Resources, write a detailed summary on Dynamic Pricing and Bias. Submission Instructions: The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling. The paper is to be … Read more