Review the “Consumer Purchasing Decisions” topic Resources. Describe the consumer decision-making process and the factors that would most influence consumers when making their first purchase of each of the items below. Justify your selections using the topic Resources. Chewing gum A smartphone A new car
From the list below, choose a subject you would like to research. This will be the topic of your thread: Product strategy Distribution Defending the practice of social media marketing DISCUSSION ASSIGNMENT INSTRUCTIONS Original Post You will create an original post in response to one of the available topics for each discussion. Instructions: Title … Read more
Respond to the following in a minimum of 175 words: Keeping in mind the aspects of planning, leading, organizing, and controlling, explain how you would evaluate the effectiveness of a strategic plan. What do you think is the most important piece of information to consider when determining effectiveness? Why?
• Choose 4 videos from different chapters below and in at least one post write a paragraph for each video. Each paragraph should have a strong topic sentence and contain at least 5-6 additional supporting sentences. • Use at least 4+ key terms and/or concepts from the chapter that the video is associated with to provide analysis for … Read more
The final marketing plan is a presentation, not a paper. In this assignment, students will compile the assignments from weeks 2-7 into a marketing plan presentation. Students may have to edit their weekly assignments so that they reflect their “final” marketing plan in this presentation. Prepare a screencast or Kaltura of your presentation. … Read more
Prepare a one page on Marketing Information Tools for High-Tech Markets. you may use the internet for more information. Please double space your paper and cite any sources you use, including the textbook. Atleast 3 References
MKT Please answer each question/prompt with at least 3 complete sentences. Chapter 6 PowerPoint – Explain the three main sources of data that e-marketers use to address research problems. – Explain the how and why e-marketers need to check the quality of research data gathered online. – Explain why the internet is used as … Read more
Michelle has told you that the board is now ready to see the final presentation of your plan for MM’s new product. “They are very eager to see what we have been working on during the past few weeks,” she says excitedly. “I am sure they will love the plan and am looking forward to your presentation.” “Thanks,” … Read more
write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. Michelle is happy with how the plan is being put into place. The date and time for the … Read more
Referring to the marketing mix assignment in Week 4, create a social media strategy for your product (energy drinks) or service. Discuss how you will use social media for internal and external communications. List at least four social media tactics. Then, create a graphic that illustrates the details of your social media strategy. In … Read more